* 담당업무
상세조건 |
● 모집부서 및 지원자격
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모집부서 |
응시자격 |
Heart Health |
• Master or Bachelor’s degree in Science or Business discipline.
• At least 2 ~ 3 years of Marketing or Business Development experience in Pharmaceutical/healthcare industry
• Commercial acumen and understanding of business financials
• Results oriented, resourceful, independent.
• Collaboration, interpersonal effectiveness and communication skills.
• Excellent in verbal and written English, in addition to local language(as applicable). |
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● 업무개요
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○ Develop Brand Strategy in collaboration with 3rd party business partners
※ Work with country cross functional brand team and collaborate with RMO to develop the local brand strategy.
※ Propose strategic options, in alignment to the Regional Brand Plan(where appropriate).
※ Work towards maximizing growth opportunities whilst optimizing resources.
※ Perform analyses to understand and communicate the impact of tradeoffs from key marketing decisions.
○ Responsible for Brand Financial Performance
※ Provide initial budget plans and sales forecast for brands.
※ Accountable for overall profitability and financial viability of the brands.
※ Responsible for regularly brand tracking and monitoring.
※ Plans for corrective actions and resource re-allocations when necessary.
○ Act as Brand champion with internal and external stakeholders
※ Managing/leading cross functional project team
※ Training sales teams on product knowledge and strategy(key selling messages, etc.)
※ Developing and managing market and competitive intelligence through regular customer interaction(field visits,
meetings, conferences, etc.). Determine their impact to his/her products.
※ Develop hypotheses of customer behaviors and attitudes, and seek cost-effective ways to validate these
○ Manage the Marketing Plan in collaboration with 3rd party business partners
※ Develop the brand plan with appropriate alignment to the regional brand plan
※ Develop promotional materials/activities/programs that are consistent with the approved product strategy.
※ Deliver the programs that appropriately describe customer experience and brand promise as outlined in
the Brand Benefit Edge.
※ Build innovative and integrated marketing campaigns and ensure effective and efficient execution in the country.
※ Manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency
of execution in the message delivery.
※ Track and monitor implementation of the brand plan and makes midstream deviations when necessary through
close and regular communication with 3rd party partners.
○ Ensure Ethical and Compliant Behavior
※ Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and
Bayer Corporate guidelines and regulations.
※ Communicate Bayer’s standards of Business |
● 접수기간 및 접수방법
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○ 접수기간
- 2014년 03월 03일 (월) ~ 2014년 03월 13일 (목) 까지
○ 접수방법
- 당사 홈페이지 접수 이용
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