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¡Û Execute life cycle management for non-core brands to increase market penetration of non-core brands

¡Û     Develop product strategy and ensure proper implementation for assigned products including budget management.

¡Û     Monitor and analyze market trend and competitors¡¯ activities take strategic reaction to be ahead of market growth with reasonable market share

¡Û     Prepare and execute promotional campaigns for sales and brand management align with internal requirement and compliance.

¡Û     Participate actively in relevant scientific and promotional events in cooperation with other department

¡Û     Provide adequate information to sales force and customers for assigned product

¡Û     Build and maintain relationship with local/international key opinion leaders in related market

¡Û     Liaise with HQ, affiliates and 3rd parties to facilitate product development and supply, exchange and learning of information and practice, planning and forecasting and to manage product related issues.