1. Develop market access strategy and
implement
- Support developing reimbursement strategies for maximizing value of a new
product or expansion to already listed product
- Support strategy development to defend the MRP of NHI-listed brands jointly
with Brand Optimization Teams (in line with regular price monitoring/price
revision procedures of HIRA/NHIS)
າ. Prepare local application
procedures and value dossier of new drug for reimbursement including
expansion
- Fully understand clinical profile
and medical positioning and product value proposition of global early
development candidates and assess need for pharmaco-economic profiling to
meet the requirements
- Submit value dossier to HIRA and closely follow-up with authorities after
the submission.
- Support payer negotiation with a
persuasive rationale based on evidence in the process with NHIS.ຳ. Ensure
effective customer management practices with internal and external customers
- Support maintaining excellent
relationship with relevant Korean authorities (MOHW, HIRA and NHIS) and
industry associations (KRPIA and KPMA)
- Attend and contribute to all
appropriate cross-functional team meetings as appropriate and contribute to
planning of department activities.
- Manage price and reimbursement
for Bayer products and maintain internal database
ິ. Conduct training and inform BU
Marketing the relevant P&R policies, reimbursement guidelines, and MRP
revisions of brands
ີ. Outcome Research Plan and
Implementation as necessary
- Ensures conducting all local PE
studies or outcome studies aligned with business objectives and timeframe,
with required quality level
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