B2B HORECA Assistant Manager
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General
- Develop Brand Awareness and
recognition of Nespresso as a luxury brand among our target audience and
HORECA associations
- Propose and execute Horeca specific actions, participation at trade
fairs in order to reach the sales target
- Acquisition of new HORECA customers in the appropriate target group (A
and B accounts)
- Maintaining and nurturing relationship with existing customers
- Perform weekly and monthly reporting of sales and business KPIs
HORECA
Specific activities:
- Understand end-consumer, customer
needs, competitors and trends in HORECA. Turn understanding into actions that
allow growth and expansion.
- Align and execute HQ
strategies and initiatives (Customer segmentation/international
platforms/accounts/city attack etc) to achieve business targets and
objectives
- Establish and leverage
strong and positive relationships with the HORECA media, associations and
opinion leaders to accelerate Nespresso’s presence in high end HORECA channel
- Ensure high visibility
within the Horeca Channel via customer acquisition and machine placements in
the predefined target group
- Proactively manage both
National and International Horeca Accounts
- Liaise with and integrate
HORECA Channel activities and requirements with Marketing Dept.
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- University Graduate in Commercial,
Economics Hospitality Management or equivalent
- Experience within Commercial area for at least 5 years F&B or
HORECA channel would be an advantage
- Advanced knowledge of MS office
- Driver license. prerequisite
- English will be essential. Fluency in regional languages is required
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