[담당업무] 1. Develop Brand Strategy - Work with Sales, APAC brand team and collaborate with Global team/HQ to develop the local brand strategy. - Propose strategic options, in alignment to the Global Brand Plan (where appropriate). - Work towards maximizing growth opportunities whilst optimizing resources. - Perform analyses to understand and communicate the impact of trade-offs from key marketing decisions. - Initiate market research, survey to better understand market trend and reflect core findings to brand strategy.
2. Responsible for Brand Financial Performance & Forecast Accuracy - Provide initial budget plans and sales forecast for the brand. - Accountable for overall profitability and financial viability of the brand. - Responsible for regularly brand tracking and monitoring. - Plans for corrective actions and resource re-allocations when necessary. - Ensure high product supply forecast accuracy by communicating closely with local supply chain (if necessary APAC, Global supply chain) team.
3. Act as Brand champion with internal and external stakeholders - Lead & manage cross functional project team - Train sales teams on product knowledge and strategy (key selling messages, etc.). - Develop and manage market and competitive intelligence through regular customer interaction (field visits, meetings, conferences…). Determine their impact to his/her products. - Collaborate & communicate with societies and necessary external stakeholders to enhance product branding, scientific partnering & to find beneficial opportunities through collaboration. - Develop hypotheses of customer behaviors and attitudes, and segmentation strategy. - Manage key opinion leaders and collaborate with brand related societies to develop scientific partnership.
4. Manage the Marketing Plan - Develop the brand plan with appropriate alignment to the global brand plan. - Develop promotional materials/activities/programs that are consistent with the approved product strategy. - Deliver the programs that appropriately describe customer experience, brand promise, and which creates additional opportunities in the market. - Build innovative and integrated marketing campaigns and ensure effective and efficient execution in the country. Examples of the activities he/she are responsible for executing are developing sales materials, guiding sales force messaging, organizing symposia, market research, education/training initiatives, regional speaker tours, PR activities, pricing & reimbursement strategy, KOL management, advisory boards/expert meetings, scientific publication. - Manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency of execution in the message delivery. - Track and monitor implementation of the brand plan and makes mid-stream deviations when necessary.
5. Ensure Ethical and Compliant Behavior - Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations. - Communicate Bayer’s standards of Business Ethics and Compliance to both internal and external customers.
[응시자격] - Master or Bachelor’s degree in Pharmacy preferred. - At least 2 years experience as Product Manager. - Experience in MNC Pharma industry preferred. - Commercial acumen and understanding of business financials. - Results oriented, resourceful, independent & passionate. - Collaboration, interpersonal effectiveness and communication skills. - Excellent in verbal and written English, in addition to local language. | 
