JOB PURPOSE/PRIORITIES:
The e-marketing manager will help Korea CHC to meet its objectives of building a sustainable competitive advantage in digital ecommerce business through strategy and capabilities. The e-marketing manager will be responsible of:
Data analytics and insights, Digital measurement and performance tracking (Instore advertisement, SEM, CRM), Digital activation, Managing and developing Cenovis mall. The e-marketing manager will work closely with CHC team in Marketing, Trade Marketing and online sales as well as key country stakeholders Finance, Supply, ITS, Medical, Regulatory to shape the strategy and implement a flawless execution.
ORGANIZATIONAL CONTEXT:
This position will report to the Digital e-commerce manager CHC Korea.
SUPERVISED RESOURCES:
This position will supervise eMarketing agencies and other professionals needed to implement the ecommerce strategy.
KEY ACCOUNTABILITIES:
Develop the strategy of Korea CHC ecommerce
Work with Digital e-commerce manager to develop the Korea CHC digital ecommerce strategy and support the brands development, Frame key enablers (e.g. data, platforms, technology) and ensure their development and deployment, e-Commerce digital analytic
Coordinate with brand mktg, trade mktg, and online sales team to maximize commercial impact of marketing campaigns by mapping them into specific e-commerce programs (including both Cenovismall and e-retailers). Manage retailer media (G market, 11th street) through analytics tool to increase ROAS and sales conversion rate. Analyze e-commerce marketing KPIs (eg. CTR, ROAS, sales amount, etc.) and derive implications. Build digital media strategy based on regional/global strategy and activate, measure and analyse KPI results of SEM / display / paid search operation. Proactive management of ratings and review on e-retailer sites to induce positive viral among consumers. Establish functional relationship with the e-retailers’ marketing team and build thought-leadership position within health supplement category. e-commerce asset management
e-commerce owned platform capability enhancement: Create and update contents for Cenovismall. Lead the Cenovis mall site revamp, if necessary. Develop e-shopper UX(merchandising) strategy for Cenovis mall and e-retailers. Continuous optimization of shopper journey for Cenovismall and e-retailers with relevant agencies. Develop asset for e-commerce marketing such as banner ads, promotion page, product detail page, etc Collaborate with brand marketing and sales to set up KPI(sales & # of purchasers) for Cenovis mall. CRM
Data acquisition & utilization strategy development Shopper insight development based on Cenovismall database Develop e-CRM strategy and KPIs. Run loyalty programs to prevent customer attrition and to increase customer value Rollout CRM initiatives in conjunction with marketing campaigns to understand and leverage triggers driving greatest conversion to purchase online. Attend campaign post-review meetings to share results and learnings on CRM programs. JOB-HOLDER ENTRY REQUIREMENTS:
Language skills:
Excellent verbal & written communication skill both in Korean & English
=> MUST be comfortable with English verbal presentations and documentation in English
Education:
B.A degree
Experience & knowledge:
At least 6-8 years of proven track record in e-commerce marketing or digital marketing. Working experience in e-Commerce related role within FMCG industry is preferred. Comprehensive understanding of the digital eco-system and how mobile, social, search and e-commerce channels work together to optimize acquisition and sales. Keen understanding of e-commerce retail drivers and how to capture and analyze data to successfully inform strategies and plans High aptitude and hands-on experience in online marketing programs, digital media, SEO/SEM, e-CRM, and analytics of e-commerce website. Core competencies:
FLUENCY IN DATA ANALYSIS and attention to detail STRONG COMMUNICATION SKILL: Communication w/ internal & external cross-functions (incl’ Region) to make sure tasks & items are aligned and achieved in timely manner HIGH DRIVE FOR RESULT: Closely manage data to derive implications and develop action plans to meet sales ambition and KPIs Self-motivated, proactive, entrepreneurial, positive, mature team-player Able to work with minimal supervision | 
