1. Develop Brand Strategy Work with country cross functional brand team and collaborate with RMO to develop the local brand strategy. Propose strategic options, in alignment to the Regional Brand Plan (where appropriate). Work towards maximizing growth opportunities whilst optimizing resources. Perform analyses to understand and communicate the impact of trade-offs from key marketing decisions. 2. Responsible for Brand Financial Performance Provide initial budget plans and sales forecast for brands. Accountable for overall profitability and financial viability of the brands. Responsible for regularly brand tracking and monitoring. Plans for corrective actions and resource re-allocations when necessary. 3. Act as Brand champion with internal and external stakeholders Managing / leading cross functional project team Training sales teams on product knowledge and strategy (key selling messages, etc.). Developing and managing market and competitive intelligence through regular customer interaction (field visits, meetings, conferences…). Determine their impact to his/her products. Develop hypotheses of customer behaviors and attitudes, and seek cost-effective ways to validate these 4. Manage the Marketing Plan Develop the brand plan with appropriate alignment to the regional brand plan. Develop promotional materials/activities/programs that are consistent with the approved product strategy. Deliver the programs that appropriately describe customer experience and brand promise as outlined in the Brand Benefit Edge. Build innovative and integrated marketing campaigns and ensure effective and efficient execution in the country. Examples of the activities he/she are responsible for executing are developing sales materials, guiding sales force messaging, organizing symposia, market research, education/training initiatives, regional speaker tours, PR activities, pricing & reimbursement strategy, KOL management, advisory boards/expert meetings, scientific publication. Manage brand communications to the sales forces, thought leaders and external agencies to ensure consistency of execution in the message delivery. Track and monitor implementation of the brand plan and makes mid-stream deviations when necessary. 5. Ensure Ethical and Compliant Behavior Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations. Communicate Bayer’s standards of Business Ethics and Compliance to both internal and external customers. | 
